Business dashboard

Profitability, sales, team costs, marketing and cash for Propterra Advisors.

Profitability

Revenue, costs and operating profit

RevenueTotal costsOperating profit

Where the money goes

Cost breakdown over time

Stacked by cost group. Hover a segment for the amount.

Sales and commission

Bookings move from booked to invoiced to received. The gap between the three is money you're owed.

Commission by stage

Booked, invoiced and received, by the date each happened.
BookedInvoicedReceived

Money owed to you

Commission booked by developer

Lead-to-booking funnel

Marketing efficiency by channel

Cash

Bank balance at the end of each month, after commission receipts, all costs, GST, tax and drawings.

Closing bank balance

What needs attention

Generated from your numbers.

    Profit and loss statement

    Bookings

    One row per booking. Commission, GST, TDS, status and the amount still owed are calculated. Tick "Cancelled" if a booking falls through.

    Status is automatic: Booked → Invoiced (when an invoice date and amount are entered) → Part paid → Received (when receipts cover the invoiced commission). Amounts are commission before GST.

    Commission receipts

    Log each payment the developer makes against a booking, including part payments. Enter the commission amount before GST; the dashboard adds 18% GST and deducts 2% TDS to get what hit your bank.

    Team

    Monthly gross salary (cost to company) and incentive rule for each person. Leave "Left" blank for current staff. Use "Revised salary" and "From" for a raise mid-year.

    Payroll by month

    Salaries for active months plus incentives from bookings each person handled.

    Operating and marketing expenses

    Enter monthly amounts before GST; record the GST you paid on purchases under Cash, GST & tax as input credit. Salaries and incentives come from the Team tab, so don't enter them here. Rename, regroup or add any line.

    Lead channels

    Lead and site-visit counts per channel are filled automatically from your CRM each day. Link each channel to the expense line that pays for it, so cost per lead, per site visit and per booking can be worked out. Bookings come from the Deals tab using the "Source" column.

    Leads by month

    Completed site visits by month

    Conversion & site-visit rates by source

    For every CRM lead source: total leads, the share that reached a site visit (SV %) and that converted (Conv %), plus visit→conversion. Straight from your CRM.

    Other monthly money in and out

    Items that aren't operating expenses: GST input credit, proprietor drawings, advance tax and any other income.

    Monthly cash flow

    GST and TDS position

    Financial year to the latest month shown.

    GST on services is due when you invoice (or when paid, if earlier), not when the developer pays you. That's why invoicing late in the month and getting paid 60 days later squeezes cash.

    Upcoming compliance dates

    Based on your settings. Confirm with your CA.

      Business settings

      Changes apply everywhere immediately.

      Save, back up and move your data

      Your data saves automatically online and is shared with everyone who can open this dashboard. A downloaded backup is extra insurance if the page is ever unpublished.

      How the numbers are worked out

      • Commission = agreement value × commission %. All revenue figures are before GST.
      • Revenue follows the switch at the top: booked (booking date), invoiced (invoice date) or received (receipt date). Cancelled bookings are excluded.
      • Incentives are a % of the commission or a fixed ₹ per booking, charged either in the booking month or as the money is received (Settings).
      • Operating profit = revenue − salaries − incentives − operating and marketing expenses. Drawings and income tax are below this line.
      • Bank inflow from a receipt = commission + GST − TDS. TDS is a credit you claim against your income tax.
      • GST payable each month = GST on that month's invoices − input credit, paid in the following month. Excess credit carries forward.
      • Break-even bookings = average monthly fixed costs ÷ average commission per booking after incentives.
      • Cost per booking for a channel = that channel's linked marketing spend ÷ its bookings in the period.